Case Study
Project Overview
Focused Ultrasound is an elective 3D/4D/5D pregnancy ultrasound studio in Fort Smith, Arkansas, founded by sonographer Brandy Weidman. Branchout partnered with Focused Ultrasound to build a standalone brand identity, booking website, and marketing presence — distinguishing the pregnancy imaging studio from its sister medical diagnostic practice and giving it a public launch of its own.
Industry:
Healthcare
Services Provided:
Ads Management
Branding
Digital Marketing
Social Media
Web Development
Challenge
Focused Ultrasound needed to separate its identity from its sister medical diagnostic imaging business, but the two brands were tangled together online, including conflicting Meta business portfolios and no Google Business Profile for either. There was no signage on the building, no public awareness of the studio's new imaging equipment, and no clear way for expecting families to find or book a pregnancy ultrasound session. All of this needed to be resolved on a tight deadline, with the studio ready to open and start taking bookings.
Solution
Branchout worked closely with the Focused Ultrasound team to untangle the brand confusion, starting with a new, dedicated Meta page and a Google Business Profile built specifically for the pregnancy imaging studio. We designed a new brand identity, backed by a full brand playbook, along with a cohesive social media look to carry that identity across every post and platform. To get bookings moving fast, we built a landing page website focused entirely on scheduling sessions, then launched Google advertising and social media marketing to drive Fort Smith and River Valley families to the new site.
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