Why should I care about content marketing?
Why should I care about content marketing? The relationship between businesses and consumers has changed drastically over the last 10 years. By necessity, businesses must change the way they communicate. It’s simply not enough to create a couple of really good videos or update your blog. You can’t run a killer Ad campaign on SEO alone. The content itself has to be valuable. Consumers want conversation; they want value in exchange for their time. Give them tools or information. Educate them or entertain them. But you have to give them something.
“When done right, your content will help you distance your brand from the competition. It will engage potential clients and provide the information they need to make their decision. It will present you in the best light possible.”Pia Silva, Partner and Brand Strategist at Worstofall Design
Visit this great article from Forbes on Content Marketing.
SEO without valuable content is really just noise.
Your ideal client has specific problems that you can solve. If you are driving them to meaningless content that doesn’t fix the problem then they won’t stick around. SEO without valuable content is really just noise. Content Marketing takes practice–and there are no shortcuts. Your client base is changing; the more content you produce, and the more you analyze those outcomes, the more you learn about your audience’s preferences. Putting out content marketing takes a willingness to experiment and play around with your brand voice.
It doesn’t matter that you are posting a lot–it matters what you are saying.
It’s okay if you have a niche market. You don’t have to appeal to everyone. It doesn’t matter that you are posting a lot–it matters what you are saying. Share your real insights about your industry and how it works. Show the behind-the-scenes. Social Media Content is meant to be social–that doesn’t mean inappropriate. But it’s okay to take a stance and be strong. That’s how you gain a strong support of clients, consumers, and ambassadors.
You have to ask yourself “how are they doing, what do they need, what are they feeling, and how can I help with that?”.
In the end, you want clients and followers who are like-minded–who understand you and value what you are producing. It takes a lot of empathy to gain that kind of loyalty. It takes honesty and reflection. You don’t want to be something that your brand isn’t. Before creating content you have to ask yourself “how are they doing, what do they need, what are they feeling, and how can I help with that?”.
If you need help figuring out who your audience is, what their problem is, and how to solve it, contact our team at Branchout. We can help you create a more authentic content marketing.
This is our model at Branchout. If you want to know more about how we can help your brand find it’s voice online, reach out to us for an assessment of your business needs.