The Right Tool for the Job
What does your business look like? Do you have the right tool for the job? What updates do you need to make in order for it to perform and look its best and, more specifically, which tools do you need to accomplish this goal?
For social media managers, one of the first steps is assessing what platform(s) suit our clients’ needs. This concept is hard for some people to understand: you don’t need or even want all of them. You might only want one or two!
Why not have them all?
For example, let’s say you hire a contractor and interior decorator to come into your home and find out what’s broken and what needs updating. Maybe you just need a fresh coat of paint and some curb appeal. Or, on the other hand, maybe the foundation itself is a bit questionable. If your home is in good condition, you don’t want a complete overhaul. It’s not necessary. At the end, it boils down to a few factors:
- What does your business do?
- Who is your demographic?
- Where are they most likely to look for you?
Each Social Media platform is designed for a distinct experience of social engagement, just like each tool in a toolbox has its best use.
With this in mind, if your products are custom, aesthetically pleasing, and appeal to a young demographic, you would want Instagram, perhaps Pinterest. If you market business-to-business, you should have a decent presence on LinkedIn. Is your brand politically engaged, socially active, and quippy? Run to Twitter!
Think of it this way, each Social Media platform is designed for a distinct experience and engagement, just like each tool in a toolbox has its best use. For instance, a plumber is not using the same tools a cabinet maker would use. Finding the best tool (platform) for your brand is essential to getting the job done right. Put simply, don’t want to waste your time on Twitter when your demographic is on Instagram.
The goal is to create an authentic space and community for your business.
Unfortunately, many brands new to social media get this wrong; they want to blitz their presence on every platform they can. They want to scream COME HERE AND BUY OUR THING. Unfortunately, this waters down their message. Also, it quickly grows into too much work, especially for small to mid-sized businesses. It’s like doing every renovation on your house at once, even if it doesn’t need it. It’s painting the bathroom walls while the toilet is overflowing.
Focus on the Essentials
By and large, you need to focus on the essential project and using the right tools. After a while, if you feel confident on one platform you’ll be more prepared to expand into other platforms when the time comes. In the end, the goal is to create an authentic space and community for your business.
With all this in mind, hiring the professionals to update your brand is a completely different experience then DIY-ing it. It’s what our agency does everyday. Branchout analyzes your business: strengths, weaknesses, and the problems you face. We strategize and come up with tactics to strengthen your social media presence. Don’t stress about renovating your brand; contact Branchout for a consultation–CLICK HERE.