Brand Dating 101. Your first impression of something is important. When you pick up a new book, you want to be instantly hooked. When you go on a date, you … Read More
What Is a Logo Really?
What Is a Logo Really? A logo needs to make sense, be direct, and convey meaning. If your brand’s logo isn’t doing that, you’re doing it wrong. In its purest … Read More
Color: Your Brand Is A Mess
Color: Your Brand Is A Mess Let’s talk about brand color and why so many companies are doing it wrong… When starting a business, many owners pick colors based on … Read More
Why Should I Care About Content Marketing?
Why should I care about content marketing? Why should I care about content marketing? The relationship between businesses and consumers has changed drastically over the last 10 years. By necessity, … Read More