There’s still a lot of local business owners who hold back from marketing on social media. Many are uncomfortable with the platforms or simply don’t have enough time. There are so many unknowns when it comes to creating a marketing plan. It’s intimidating. But let’s simplify things. If you are asking yourself ‘what is the purpose of marketing your business on social media?’, you need to take notes. 3 simple things social media can do for your business.
Three simple things social media can do for your business
-
Help sell your specific products and services
Modern marketing research tells us that “loyalty” is less-effective than we once thought it was to maintain a customer base.
While many of your current clients or past customers may have had a positive experience with your brand, social media keeps it a current theme for your business. Modern marketing research tells us that “loyalty” is less-effective than we once thought it was to maintain a customer base. Previous customers are not going to come back without a reason. Companies need to keep customers informed about product updates, new services, and promotions. Social media is ideal for this. And, by showcasing updated services on your social media, you help inform prospective clients and set a standard for the type of communication and transparency that they can expect from you.
2. Divert Clients directly to your site
You get the sale because you showed up in front of your demographic and didn’t force them to search for you.
Your website could be flawlessly designed; however, there’s more to creating an effective marketing system than just SEO. SEO is important but there’s still a large portion of consumers who won’t remember to google your services.
Remember when you used to go shopping (ah, those pre-pandemic days)? You would finish getting everything on your list and then head to the front to pay. Only then, at the register, would you see three things that you forgot that you needed displayed conveniently by the checkout. Putting your company on social media is like that. Your potential consumer is scrolling through their feed and all of a sudden they see that thing they mentioned to their friend last week. They had completely forgotten to google it! This breadcrumb post led them to your website, your excellent reviews, and produced another sale for you. You get the sale because you showed up in front of your demographic and didn’t force them to search for you.
3. Create Overall Brand Awareness
You will lose clients if you are not actively showing up online.
Everyone is saying it, and so are we: a consistent, well planned, social media presence creates brand awareness. Say that someone is looking for the best tattoo parlor. They know of five or six parlors in the area so they go on Facebook and Instagram to do some modern brand-stalking. Only one of the six businesses has current pictures, updated information, and responds to messages. That business will get the client, even if they aren’t employing the best tattoo artists. Read that last sentence again: even if your business is doing a better job than your competitors, you will lose clients if you are not actively showing up online.
Branchout is here to help you with 3 simple things social media can do for your business.
Create a simple social media message that solves your customers problem, generates leads, and increase your business revenue. Get started with a framework that has proven results. – Start Here